I'm glad you asked! Think of personal branding like creating your own special identity. It's all about figuring out what makes you unique and then telling others about it. Your personal brand is like a big mix of everything you've done, the things you're good at, and the stuff you believe in that makes you different from everyone else.

Establishing a solid personal brand can help you gain the trust and credibility of your audience, position yourself as a thought leader in your industry, and access new possibilities for professional growth. Without developing your brand identity, you risk being passed up for future opportunities. 

Not necessarily, but it does help! The most important part of any brand, personal or professional, is a consistent visual, emotional, and intellectual identity that people will remember.